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Brian
Gottstein
Lead Consultant
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Brian Gottstein brings a unique real-world business
perspective to his political, public relations, and marketing
consulting. Because he is active in the business and financial
communities, he works more from practical and applied business
strategies than from theory. He is a senior practitioner in
public relations and marketing campaigns, political strategies
and campaigning, advertising, special events, radio and TV
production, and media relations.
Brian is an award-winning speechwriter (two #1 awards in
New York state) and professional public speaker. He has
personally conducted more than 250 on-air and background media
interviews for TV, radio, and print media; and he has coached
his clients for hundreds more interviews, including for such
shows as ABC's "Nightline." He is also a weekly libertarian/
conservative columnist for the Roanoke Times online
(Virginia), and a former financial markets commentator for TV,
radio, and newspapers.
He has served as campaign consultant, political advisor,
and speechwriter to local and national Libertarian and
conservative Republican candidates and elected officials. Even
though he works only with political candidates and
organizations that espouse the principles of smaller
government, personal responsibility, and individual liberty,
his campaigns have been praised by Democrat, Libertarian, and
Republican political experts alike.
Brian has raised millions of dollars for charities,
politicians, and foundations, and is a fundraising consultant
on individual and corporate giving, planned giving, and direct
mail appeals.
From his experience in business, financial services, and
Dale Carnegie ™ training, he provides business
development and marketing consulting, and is a frequent
consultant to economic development organizations.
He has coordinated special events including economic
summits; a 2000-person day of voluntarism; 500-person
luncheons with themes, entertainment, and celebrity speakers;
and regional wine festivals.
He has been recognized in horse show industry publications
for creating marketing strategies that could radically
increase the popularity of the business if his "[marketing]
formula was applied all over the country."
Brian is founder of the Alliance for Individual Rights
& Responsibility — a small but powerful organization of
business, political, and community leaders who espouse the
values of individual rights and personal
responsibility.
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Dr. Robert Denton, Jr.
Senior
Consultant
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Dr. Bob Denton has consulted in local, state, and
Congressional political races. He is a political analyst for
Roanoke, Virginia's NBC and Fox affiliates and seven radio
stations, and he produced and hosted a weekly public affairs
show on public television for 11 years, interviewing local,
state, and national political leaders. He has participated in
more than 1000 interviews in national television, radio, and
print media.
Bob is also a distinguished author and lecturer, and the
author, co-author, or editor of 15 books and countless
articles on political communication and campaigning, and he is
currently writing The 2004 Presidential Campaign: A
Communication Perspective . He also serves on the
editorial board of several publications, including the journal
Rhetoric and Public Affairs , and he is the editor of
the book series Communication, Media and Politics .
Among his many talents, he is an expert in political
analysis, political communication, advertising, focus group
research, media training, and media relations. He helped
develop and execute the U. S. Army's "Be All You Can Be"
advertising campaign. He is also a former board member of the
Virginia Institute of Political Leadership.
Bob holds the Major General W. Thomas Rice Chair in
Leadership Studies and serves as the Director of the Center
for Leader Development at Virginia Tech.
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Ken Srpan
Senior Consultant
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Ken Srpan is a seasoned TV and radio news veteran.
He is a former nightly news anchor, news director, and
producer for television stations in Richmond, VA, Cincinnati,
OH, Roanoke, VA, Raleigh, NC, and three other markets.
He also is an expert in marketing, employee and corporate
communications, public relations, special events, and radio
and TV commercial production. He has written and produced
hundreds of TV and radio commercials for corporate, political,
and non-profit clients.
Ken has coached clients for hundreds of media interviews.
His forte is anticipating media questions and developing
successful sound bites that the media can use.
He served as campaign consultant and political advisor to
several local campaigns, and he was the official speechwriter
for the City of Roanoke's mayor's office for four
years.
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Jennifer
Feazelle, MBA
Consultant
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Jennifer Feazelle specializes in marketing, retail
development, and employee training.
As a marketing consultant, she is proficient in market
research and advertising, and has assisted in the design of
multiple-channel marketing programs for small companies to
international manufacturers and retailers.
As a retail systems analyst and with her experience in
retail development, she has created strategic marketing
rollout plans for new multi-million dollar retail projects.
Jennifer also creates sales training programs for large
national sales forces, for which she develops seminars,
manuals, and interactive computer-based training
programs.
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